Recharge your business with promotional articles
I will be presenting the above topic at the Business Mums Conference on 20/21 June in Melbourne. I will be covering ways to help people get the most value out of the promotional articles they write (or...
View ArticleUnique content
Do you have the time or inclination to read the same information presented the same way over and over? I’m pretty sure your answer is no – when we want to find something out we don’t want to read the...
View ArticleEnough naming but not too much
Have you heard about using keywords to help search engines find you online? And considered that your business and/or product name is a critical keyword to get noticed? I have often read about including...
View Articlepromotional articles worth the effort?
Business success is not guaranteed and there is no magic button to push that will get your business moving the way you want it to. Repetition of information and tasks is necessary, regardless of how...
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Have promotional articles seen their day?
On Sunday I wrote about the value of promotional articles, but I thing there is another important question – have they be over used? are they just a waste of time? My answer – no! There are certainly a...
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Guest blog or promotional article?
Recently I was asked if there is any difference between a promotional article and a guest blog post. The short answer is definitely Here’s the longer answer! A promotional article is 500 – 600 words of...
View ArticleReading resources
I’ve managed to catch up on some newsletter and blog reading in the last few days so I thought I’d share some of the more interesting ones so you can benefit from them, too. All related to business...
View ArticleMaking topics seasonal
My January enewsletter resulted in the question of how to make your blog or newsletter topic seasonal occasionally to generate timely interest and show an external connection. Don’t assume you can only...
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Social media predicts stuff
Which option will be our future? I have just read a great article* by Amy Birchall about social media being used to predict the future. A researcher at Illinois University, Kalev Leetaru, was able to...
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Finding value in old content
I’ve written a lot of blog posts and newsletter articles. Hopefully I’m not the only one who thinks there is valuable information amongst my writing and that people have learnt a thing or two from me!...
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